Jakarta, August 2025 – VIVA Apotek participated in the Indonesia Wellness Festival (Wellfest) 2025 to deliver an important message: health literacy is the first step toward a healthier life.
This annual event, initiated by BPOM, was held in South Tangerang a few days ago and served as an important platform to connect the public with healthcare professionals.
Head of Marketing VIVA Apotek, Amanda Mardhatillah, stated on Saturday that building a health-literate society is one of the best investments for the nation.
“VIVA Apotek’s presence at Wellfest 2025 is a concrete step to provide access to accurate, reliable, and easy-to-understand health information for the public,” she said.
“We aim to be present not only as a pharmacy, but also as a health literacy partner that guides people in making the right decisions,” she added.
VIVA Apotek’s participation in Wellfest 2025 went beyond showcasing leading health products and attractive promotions. It also carried an important mission: to improve public health literacy, particularly in the rational and safe use of medicines.
According to the Basic Health Research by the Ministry of Health, more than half of Indonesians still practice self-medication without sufficient understanding of dosage, drug interactions, and side effects. This low level of health literacy poses risks of improper medication use, which can even be harmful.
During the three-day event, VIVA Apotek presented a series of interactive educational programs, including talk shows and consultations with pharmacy professionals on the rational and safe use of medicines.
The campaign “Right Medicine, Healthy Life” aimed to raise public awareness about the importance of reading labels and understanding medication instructions, alongside a wellness experience booth featuring health products with special offers and practical healthy lifestyle education.
This initiative aligns with VIVA Apotek’s vision to become a “destination of wellness” a healthcare ecosystem that not only focuses on the distribution of medicines, but also provides education, consultation services, and community support.
“We encourage people to be more critical and wise in choosing health products. Good health literacy is a key foundation for achieving a Healthy Indonesia 2045. VIVA Apotek is committed to being at the forefront of this long journey,” Amanda added.
With its continuously expanding pharmacy network and the support of professional pharmacy staff, VIVA Apotek reinforces its capability as a trusted health companion for Indonesian families.
Participation in Wellfest 2025 is not just a demonstration of brand presence, but also a tangible contribution to building a healthier and more informed society.
