Jakarta, July 2025 – VIVA Apotek Director, Ni Ketut Sukartiwi, outlined the company’s strategic direction in building an inclusive, modern, and sustainable healthcare ecosystem.
As a pharmacy network established in 2012 and now present in 36 cities across major provinces in Indonesia, VIVA Apotek continues to strengthen its position as a trusted healthcare partner for Indonesian families.
Its success in reaching female consumers who represent 64 percent of total customers and serve as primary decision-makers in households demonstrates the brand’s relevance amid evolving healthcare needs.
“We grow alongside the community. Our focus is to deliver healthcare solutions that are not only accessible, but also comprehensive and standardized,” said Ni Ketut Sukartiwi in her statement on Wednesday.
VIVA Apotek adopts an end-to-end approach through the development of an integrated service ecosystem, ranging from pharmaceutical distribution (PBF), retail pharmacies, medical practices, online consultations, to aesthetic clinics.
Digital transformation has also become a key foundation, leveraging social media for health education, e-commerce services, and live shopping features positioning VIVA Apotek among the Top 10 Health Outlets on Indonesia’s largest e-commerce platforms.
In 2025, VIVA Apotek targets expansion into cities with high demand for healthcare services. This strategy is supported by strengthening physical store operations, enhancing digital capabilities, and measured capital expenditure for network and infrastructure development.
The transformation undertaken by VIVA Apotek is expected to directly create a positive impact on the wider community.
Access to healthcare services becomes easier, both physically through pharmacy networks and medical practices, and digitally via online platforms accessible from anywhere.
Furthermore, this service integration encourages increased public awareness of the importance of disease prevention, self-care, and regular health monitoring.
This is expected to foster a healthier society overall not only in terms of treatment, but also through preventive and proactive health lifestyles.
VIVA Apotek’s resilience and growth are driven by its ability to understand evolving consumer needs. In response to trends in preventive and aesthetic services, VIVA has established strategic collaborations with vitamin and supplement providers, diagnostic laboratories, and partners offering aesthetic products and services.
Its newest and first beauty clinic at Sinarmas Land Plaza Sudirman, Jakarta, is a tangible realization of this initiative.
To ensure quality, all VIVA Apotek services are carried out with strict quality control, clinically tested products, comprehensive SOPs, certified professionals, and full support from digital systems that enhance service transparency.
All operations are conducted in accordance with regulatory standards and certifications from BPOM and/or the Ministry of Health.
“With a strong foundation in innovation, market relevance, and a comprehensive service approach, VIVA Apotek is ready to take further steps in transforming Indonesia’s healthcare system.
“We believe that equitable and high-quality healthcare access is not just a necessity, but a right for every citizen. This is our commitment: to provide adaptive, affordable, and sustainable services for all segments of society,” concluded Ni Ketut Sukartiwi.
