Jakarta, March 2026 – VIVA Apotek and Highway Hub Amenity Private Limited (Highway Hub) signed a Memorandum of Understanding (MoU) on March 11, 2026, to explore a strategic partnership focused on the development and operation of integrated retail formats along toll road networks and rest area facilities in India. This initiative is designed as part of VIVA Apotek’s expansion strategy and aims to capture opportunities arising from the growing demand for modern retail services and accessible healthcare within India’s rapidly transforming infrastructure sector.
India is currently experiencing a fivefold surge in infrastructure growth. The Government of India has allocated ₹20 trillion (equivalent to approximately IDR 3,800 trillion or IDR 3.8 quadrillion) for the development of 20,000 km of new limited-access toll roads by 2030. This high-speed toll road network is projected to expand from 4,500 km in 2025 to 21,500 km by 2033, representing a fivefold increase in capacity and unlocking untapped opportunities within the non-fuel highway economy.
To capture this opportunity, both parties plan to develop 500 way-side amenities (rest area outlets) over the next five years. The development will be carried out in three phases to establish an integrated retail platform combining convenience stores, coffee retail, pharmacy services, and healthcare services, primarily located at fuel stations along major toll road networks in India.
President Director of VIVA Apotek, Ni Ketut Sukartiwi, stated, “Joining the Highway Hub ecosystem is a highly strategic expansion step for VIVA Apotek. With a target of developing 500 outlets over the next five years, we are securing a strategic position amid India’s infrastructure boom. This synergy allows us to optimize the rapidly growing non-fuel highway economy, which is expanding fivefold,” she said following the MoU signing ceremony.
Highway Hub India is a business line of Pragati Group, one of the largest logistics and warehousing infrastructure developers in India. Highway Hub is a leading developer and operator of way-side amenities in India and has collaborated with renowned global F&B partners such as KFC and Pizza Hut.
Through this collaboration, Highway Hub will leverage its location development platform, relationships with fuel station operators, and real estate integration capabilities to support the expansion of the network. Meanwhile, VIVA Apotek will contribute its retail brand, operational systems, standard operating procedures (SOP), and expertise in pharmacy retail management, which will serve as the foundation for operating the retail network.
The retail format developed under this strategic partnership is planned to operate under the VIVA Apotek brand, with customer experience standards, technology systems, and operational processes developed by VIVA Apotek.
This strategic partnership marks VIVA Apotek’s initial step toward becoming a global pharmacy retailer. By combining each party’s strengths in strategic location development, infrastructure integration, and modern retail operations, the collaboration is expected to unlock long-term growth opportunities in the mobility retail and healthcare retail sectors in India.
