Jakarta, October 2025 – VIVA Apotek has once again achieved a milestone in Indonesia’s pharmaceutical and healthcare industry. Its consistency and innovation in delivering modern and trusted healthcare services have led the company to receive the “Brand Indonesia Excellence Award 2025” from Infobrand.id.
The award was granted in recognition of VIVA Apotek’s success in maintaining brand excellence through continuous innovation, digital transformation, and brand strengthening amid the ever-evolving pharmaceutical and healthcare landscape.
Since its establishment in 2012, VIVA Apotek has been committed to becoming the healthcare partner of choice for the Indonesian people. The company continues to expand access to its services by prioritizing accessibility, convenience, and speed.
One of its key breakthroughs is the launch of WhatsApp Commerce, a healthcare shopping solution that allows customers to search for products, consult, and complete transactions directly through WhatsApp conversations.
This digital initiative has proven to enhance customer convenience and strengthen VIVA Apotek’s position as a modern pharmacy brand that is adaptive to the digitalization of healthcare services.
According to VIVA Apotek’s Chief Marketing Officer, Amanda Mardatillah, this award is a tangible result of customer trust and the hard work of the entire team on the ground.
“This award is not only a form of appreciation, but also a responsibility for us to continue maintaining public trust,” said Amanda.
She also emphasized the company’s commitment to strengthening brand communication, expanding service innovation, and ensuring every customer enjoys the best experience with VIVA Apotek.
From a marketing perspective, the award reflects the success of VIVA Apotek’s brand positioning strategy, which highlights the values of being “Relevant, Adaptive, and Innovative in Service.”
Through an omnichannel marketing approach, synergized digital campaigns, and customer communities such as Sahabat VIVA, the company has successfully built emotional connections with customers while strengthening brand loyalty.
“This achievement would not have been possible without cross-functional collaboration and the collective commitment of the entire VIVA Apotek team. Moving forward, VIVA Apotek will continue to focus on service development and expanding its customer reach to support its vision of becoming a trusted healthcare partner for the Indonesian people,” Amanda concluded.
