Jakarta, June 2025 – VIVA Apotek’s participation in the BeautyFest Asia (BFA) event, held from June 6–8, 2025, at Kota Kasablanka, delivered highly satisfying results.
During the three-day event, the VIVA Apotek booth attracted more than 1,000 visitors, with over 50% of them making direct purchases on-site. This figure highlights the effectiveness of the strategies implemented, from booth visuals and promotional activities to the performance of the on-ground team.
The presence of engaging, active, and communicative sales promotion staff (SPG) also played a key role in attracting visitors. They were not only proactive in explaining products but also actively distributed flyers. This strategy proved to have a positive impact on brand visibility, engagement, and product sales growth.
The BeautyFest Asia (BFA) event itself holds strong appeal, particularly among personal shoppers (jastipers) and beauty enthusiasts, who represent a key target market for many consumer health and beauty products. Interestingly, one notable finding during the event was the high level of consumer interest in children’s products.
At the VIVA Apotek booth, Scott’s Emulsion emerged as the most in-demand product. This was driven not only by significant discounts but also by instant giveaways, which were particularly attractive to jastipers as they were perceived as highly profitable offers. This indicates that visitors are highly responsive to well-targeted promotions aligned with their needs.
Overall, VIVA Apotek’s participation in BeautyFest Asia 2025 delivered highly positive results across multiple aspects, including increased brand awareness, stronger customer engagement, jastiper loyalty, and strong sales performance. The event also demonstrated VIVA Apotek’s strong potential to continue expanding through event marketing channels and broader brand activation initiatives in the future.
About VIVA Apotek
VIVA Apotek is a pharmacy network that provides a wide range of healthcare products, medicines, and high-quality healthcare services. VIVA Apotek operates more than 100 outlets across North Sumatra, Java, and Bali. With a strong commitment to delivering the best service, VIVA Apotek consistently prioritizes customer comfort and satisfaction.
