Jakarta, August 2026 – VIVA Apotek continues to strengthen its commitment to building a healthier society through the VIVA Goes to School Program, a Corporate Social Responsibility (CSR) initiative focused on preventive health education within educational environments. Throughout the latest series of activities held in July 2026, the program successfully reached more than 500 students across three schools through health education, basic health screenings, free doctor consultations, and the promotion of Clean and Healthy Living Behaviors (PHBS). This initiative is part of VIVA Apotek’s commitment to supporting improved health outcomes among the younger generation while expanding access to preventive healthcare services in Indonesia.
As one of Indonesia’s growing national pharmacy retail networks, VIVA Apotek recognizes that improving public health goes beyond providing pharmaceutical products and services. It also requires continuous health education. Therefore, the company consistently develops various community-based programs as part of its corporate social responsibility (CSR) implementation and sustainability strategy, with a focus on creating long-term value for society.
In its latest implementation, VIVA Goes to School was conducted at several educational institutions, with materials and activities tailored to the specific needs of each school.
At SMAN 1 Grati, Pasuruan, VIVA Apotek Bandilan participated in the School Environment Introduction Program (Masa Pengenalan Lingkungan Sekolah/MPLS) by providing health education, health screenings, and doctor consultations to 198 new students, helping them begin their learning journey in optimal health.
At SDIT Mutiara Hati Bekasi, VIVA Apotek Sumber Jaya conducted health education and dental health screenings for 150 students, aimed at increasing awareness of the importance of maintaining oral and dental health from an early age.
Meanwhile, at SMP Muhammadiyah 12 Surabaya, VIVA Apotek Purwodadi provided health screening services and free doctor consultations to 200 students, as part of efforts to encourage the development of a healthy, active, and productive younger generation.
The VIVA Goes to School Program is a CSR and health education initiative designed to improve health literacy within school environments. Through a promotive and preventive approach, VIVA Apotek provides health education, basic health screenings, healthcare consultations, and Clean and Healthy Living Behavior (PHBS) campaigns for students, teachers, and educational staff. Each implementation is developed collaboratively with the respective school to ensure that the materials and activities are aligned with the needs and characteristics of each educational institution.
President Director of VIVA Apotek, Haryanto Winata, said that investing in the health of the younger generation is an important part of achieving sustainable development.
“We believe that health is a fundamental foundation for developing a productive and competitive generation. Through VIVA Goes to School, we aim to bring health education and healthcare services closer to educational environments, enabling communities to build greater awareness of disease prevention from an early age. This program reflects VIVA Apotek’s commitment to continuously creating sustainable social value while strengthening our role as a trusted healthcare partner for communities across Indonesia.”
The VIVA Goes to School Program was initially introduced gradually last year across various areas within VIVA Apotek’s operational network. In April 2026, the company refreshed the program’s identity through a rebranding initiative and enhanced its implementation concept to ensure that each activity could be tailored to the specific needs, characteristics, and health challenges of individual schools. This more adaptive approach has received positive responses from schools by providing more relevant benefits for both students and educational staff.
In addition to providing health education, VIVA Goes to School also strengthens VIVA Apotek’s engagement with communities surrounding its store network. The program helps raise public awareness of the importance of preventive healthcare services while introducing various healthcare services, customer loyalty programs, and promotional programs available to communities through their nearest VIVA Apotek outlet.
Moving forward, VIVA Apotek aims to expand the reach of the VIVA Goes to School Program to more schools across Indonesia through collaboration with educational institutions, local governments, healthcare professionals, and other strategic partners. The program will continue to be developed with more comprehensive educational materials, preventive health screening services, and promotive activities that are relevant to the needs of the younger generation.
Schools and educational institutions interested in collaborating through the VIVA Goes to School Program can contact their nearest VIVA Apotek outlet or VIVA Apotek’s Corporate Communication team. Through continued collaboration, VIVA Apotek hopes to expand the impact of preventive health education while contributing to the development of a healthier, more productive, and future-ready generation of Indonesians.
